Wow, here I am in San Francisco. Epicenter of technology. And progressive tech fueled activism. Home! I used to find it a conflict that this conference happens on or around Election Day. This year it all ties together. Get ready for endless new media marketing lessons about the Obama campaign, even though many of us have always picked up on 2.0 communication innovations (like Meetup.com) via grassroots netroots politics.
For us marketers, a fun fact is that the phrase Web 2.0 was actually coined for this conference. And therefore they get to define it. (Talk about a catch phrase going viral; a copywriter’s dream.)
This year, the conference is organized around the theme “Web Meets World”. Which means “...how the Web...might be tapped to address the world's most pressing limits. Or...its most pressing opportunities.” Well I certainly agree that it is the interwebs to the rescue, or rather people using 2.0 technologies, that can change the world. There are some cool start-ups here like MightyQuiz below (more to come). Lots of reporters too. The organizers rock at PR.
More on the conference live (PST) on twitter. Or just follow twitter newbie, Al Gore.
Cross-posted at Brand Republic