I went to the movies yesterday. Broke down and saw SATC; don't get me started on that Pandora’s box of predictable storyline and self inflicted stiletto sexism. Yes, the friendship is forever and the fashion is fun, but my feet hurt just looking at those omnipresent heels.
However, today's topic is the trailers — or coming attractions as they used to say at the drive-in. Once they were one of my fave parts of going to the cinema. Now I download them all to my iPod to while away the hours on the Tube. Free pop content, high production values. All good.
But I can't help but wonder. Why don't studios make an iPod specific version? Not file type. Content type. Shouldn't this intimate device only inches from my nose have a different cut than the big screen version?
Do you know of any smart movie marketers adapting to a small screen world? I'd sell spectacle in the big cinema trailer and highlight emotion in the little one. And with a tiny bit of inventive editing, they could offer users a range of trailer content. Maybe take advantage of the appeal of different characters and stars to tempt different audiences into the theatre. Just Carrie or just Charlotte clips. Or even —for real sadomasochists —just the shoes.