Living on Brand Street

Missing my West Greenwich library

My library is closing for refurbishment. Four whole months. Bummer. It  It is a listed building that's needs some sprucing up to be sure, but that's a long time to live without it. Like many libraries, mine in Greenwich has a founded by Andrew Carnegie plaque. Bless him. Here's a nice post by the Greenwich Phantom with pictures of the beautiful ceiling dome.

Wgreenwich
Here's some quotations about libraries.

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Posted by candace in Culture brands | Permalink | Comments (0) | TrackBack (0)

Josh Groban: 60th Annual Emmy Awards. This clip at least is must see teevee


The fact that I think this is really good probably negates my snobby attitude toward mainstream television. What can I say? These shows are part of growing up in America. Here's a toast to shared experiences. And well done, Josh Groban.

Posted by candace in Culture brands | Permalink | Comments (0) | TrackBack (0)

Movie trailers in the Age of iPod

I went to the movies yesterday. Broke down and saw SATC; don't get me started on that Pandora’s box of predictable storyline and self inflicted stiletto sexism. Yes, the friendship is forever and the fashion is fun, but my feet hurt just looking at those omnipresent heels.

However, today's topic is the trailers — or coming attractions as they used to say at the drive-in. Once they were one of my fave parts of going to the cinema. Now I download them all to my iPod to while away the hours on the Tube. Free pop content, high production values. All good.

But I can't help but wonder. Why don't studios make an iPod specific version? Not file type. Content type. Shouldn't this intimate device only inches from my nose have a different cut than the big screen version?

Do you know of any smart movie marketers adapting to a small screen world? I'd sell spectacle in the big cinema trailer and highlight emotion in the little one. And with a tiny bit of inventive editing, they could offer users a range of trailer content. Maybe take advantage of the appeal of different characters and stars to tempt different audiences into the theatre. Just Carrie or just Charlotte clips. Or even —for real sadomasochists —just the shoes.

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      The street where I live. Classic.

    Books I'm reading

    • Rohit Bhargava: Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back

      Rohit Bhargava: Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back
      Looking forward to reading this cool new book from my Verge friend, Rohit

    • Seth Godin: Meatball Sundae: Is Your Marketing out of Sync?

      Seth Godin: Meatball Sundae: Is Your Marketing out of Sync?
      Bought it for the title.

    • Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

      Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
      (****)

    Recent Posts

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    • A Flowchart to Determine What Religion You Should Follow
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