Living on Brand Street

Bravo Pepsi (and go Pats!)

What's the sign for "I love this" ?

Building (buying) brand loyalty

Wow. PR stunt though it may be for Sony, thanking each PlayStation 3 buyer with a free 46-inch Bravia TV is brilliant, imho. SonyStyle.com was one of my clients when I worked in SF, and I have a lot of personal affection for them. Although they never gave me anything, they did offer me a big discount on an Aibo (RIP).