Um, Crispin Porter, do you want fries with that Cyber Lion?

No doubt in my mind that another slew of awards will follow the launch of the most on brand, site specific app I’ve seen probably ever. Whopper Sacrifice is such a fun, fresh concept it makes me want to go buy a burger in tribute.

"What would you do for a free WHOPPPER? Now is the time to put your fair-weather web friendships to the test. Install WHOPPER Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled WHOPPER when you sacrifice 10 of your friends."

As one of the 736 friends of the agency’s popular interactive ECD, I fully expect to be axed. Jeff, just remember we knew each other way back when online advertising was all about optimizing gifs. This app is so clearly spot on and wicked funny that it is even getting what I’d call *real* PR, meaning mass coverage way beyond the expected marketing rags and ranty ad blogs. Way to make your client famous. This story’s everywhere from HuffPost to NY Daily News.

And crossposted on BR