Twilert makes is easy to follow tweets about your clients. (And your agency.)

One of the best things about the twitterverse is that new apps  pop up to fill needs that the main system doesn’t cover. For client-centric agency types — especially those who grok the warning of the Motrin twitterstorm —manually monitoring twitter (via the search tool formerly know as Summize) has become part of our day. Now you can use Twilert, in much the same way you use Google Alerts.

“Twilert is a free Twitter service that lets you receive regular email alerts containing tweets that contain specific keywords or phrases. It's useful for those that want to track conversation and opinion on a brand, company or product on Twitter but don't have the time to sit in front of a Twitter Search page 24 hours a day.”

Full disclosure: Twilert is the brainchild of @DanLeach, who is my friend and fellow twitvangelist here at the agency. Try it and let him know what you think. (You can even Twilert @yourself  ;-)

Follow me as I follow my clients on twitter via twilert, or crosspost on BrandRepublic