I have an idea I should share with my friends at BrandRepublic. Well, a couple actually, including the one Gordon and I chatted about a while back — getting a client to hold a fully transparent pitch where the whole process is webcast on BR.
This idea is adopting the political debate structure used by some research groups and have evangelists from the so-called below the line agencies present what they do v the agencies who are classified as being above this invisible line. The audience is, of course, the consumer. (Although most regular people would hardly describe themselves in that marketing-centric term.) They would get to vote on exactly where in their brains is this dividing line. And if their answer is nowhere, we can finally all stop talking about the freaking mythical Line and just get on with trying to sell stuff....
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